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My Modern Apprenticeship MA Gender campaign

2015-03-23
My Modern Apprenticeship  MA Gender campaign

More young women are being urged to consider careers in traditionally male dominated jobs in a campaign to promote Modern Apprenticeships.

Modern Apprenticeships offer the opportunity for young women and men to work, learn and earn in industries including engineering, automotive and financial services.

There are more than 25,000 new Modern Apprenticeship places in Scotland each – with around 40 per cent being taken up by females last year.

Skills Development Scotland – who contribute funding on behalf of Scottish Government towards the cost of training apprentices – has launched a campaign to get more young women to consider the apprenticeship career route.

The campaign features real-life female apprentices and is backed by companies including Doosan Babcock, Standard Life and Arnold Clark.

A new website – www.apprenticeships.scot – has also been launched as part of the campaign.

Skills Development Scotland, Chief Executive, Damien Yeates, said:  “Modern Apprenticeships provide great opportunities for young people to work, learn and earn.

“By highlighting the stories of female apprentices we want to inspire young women to consider Modern Apprenticeships and work-based learning as valuable career options.

“We are also encouraging employers in growth sectors to take on apprentices to ensure they have the skills for the future and to provide more opportunities for young people.”

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